Not to be fake deep Internet Historian here, but one of the best things tumblr has is the relative anonimity. You only need an email account, your age and an url, and you can instantly start posting, whetever travel photography or anime fanfictions or science blogging or just pretending to be Goku or whatever. Ustedes no se acuerdan porque son muy chicos, but once the entire internet was like that; in old forums and imageboards as long as you behaved like most people do, you didn’t need to tie your account towards your real life. A nickname was enough to participate in your interests, the way you liked, no other requirements.
But every single other major social media I know does the exact opposite.
Your real name is considered your default user name.
Facebook, Twitter, Instagram and so on ask for personal information, and when I mean personal, I mean things like your CELLPHONE NUMBER AND LOCATION, just for registering. I wouldn’t be surprised if Facebook asks me for my DNI one of these days. They expose your likes, friendships, and interests to everyone. They thrive on connecting the internet to your real self, and for you to share personal stuff so advertisers can better target you (in real life). This oversharing, ultra-personal internet is not for everyone.
Not that I, or most people, have anything bad to hide. Sometimes you just want to write, or see fanart, or do tremendously stupid jokes, or enjoy your personal interests, without owing explanations to anyone or sharing them with people that aren’t interested. You don’t want your aunt who hasn’t talked to you in years like and comment your nerdy joke, or your crush knowing each and every single one of your interests, or your mom asking you why are you complaining about college or sharing communist memes. You just want to kick back and share the things that fascinate you with other people who are equally fascinated. Keeping in touch with your real life friends is fine, but not all people are in what you are, and that’s also fine, and that’s why the internet is so diverse and wonderful.
Now, I understand tumblr also does advertising, and also allowed the sharing about personal data. And anonimity brings up heavy issues that a minor internet forum can fix, but large social media companies cannot. And NSFW is a thorny issue, to say the least, especially when harmful content is involved. But I’m talking about the culture of self expression, about being whoever you want in the internet without owing anything to anyone, about collaborating and learning and participating in your interests freely without having to pay with your data. Owning your own art, writing without censorship, doing things because you and your friends like them, not to satisfy shareholders.
Tumblr may not be dead, but lately it looks so, and with it, dies the last of Internet 1.0. Old Geocities and Livejournal are dead, 4chan is under nazi occupation, and most 1.0 forums are either too especific or dying too. Soon the only thing remaining will be ‘social media’ basing on sharing, sharing, sharing, sharing, sharing, your personal data to other people (and advertisers) until you have no interests or things of your own, only marketable information.
And it sucks.